AnchorBDA

AnchorBDA, developed by the Bermuda Tourism Authority and assured by City & Guilds, is a certified six-module program empowering participants to become proud Bermuda ambassadors by mastering hospitality, tourism, sustainability, and service excellence, fostering consistent standards and cultural authenticity to enhance the island's global reputation.

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Product description

AnchorBDA was created by the Bermuda Tourism Authority to establish our own industry-recognised designation to empower residents. This designation is a complete suite of certified courses for the hospitality and tourism industry that will:

Enhance participants’ in-depth knowledge of the industry
Ensure consistent service standards island wide
Bermuda remains competitive in a global market
Empower specialists with the tools to deliver an exemplary customer service experience

Become an AnchorBDA Specialist

AnchorBDA is more than just a program; it’s an invitation for all residents to become proud ambassadors for Bermuda. Embracing an ‘all-hands-on-deck’ mindset is crucial as we strive to propel our island forward and bring about meaningful, enduring transformations in the hospitality and tourism sector. To achieve this, participants are required to complete six comprehensive modules, becoming certified AnchorBDA Specialists in the process. Together, we can foster positive change and leave a lasting impact on our beloved community.

Certified AnchorBDA Specialists will become Bermuda Ambassadors empowered to:

Protect Bermuda’s Reputation: By upholding consistent industry standards.
Bermudianise our Brand: With culture and authenticity.
Increase our Messaging: By training and empowering.
Grow our Destination: Through quality visitor experiences and brand alignment.

Course syllabus

Introduction to our National Tourism Plan 2019 – 2026

Discover Bermuda’s thrilling tourism vision until 2026! See how we safeguard our pristine island for future generations while boosting local businesses and job prospects. Join us on this exciting journey towards a thriving and responsible tourism industry. This course explores strategies to attract four distinct traveler subgroups: adventure seekers, experience enthusiasts, active families, and jetsetters. Uncover how our approach caters to these diverse travelers, making Bermuda an irresistible destination for all.

Bermuda: Our People, Our Neighborhood, Our Culture

Embark on a captivating journey through Bermuda’s history, from Juan De Bermudez’s discovery to its present glory. Immerse yourself in the vibrant tapestry of our island’s flora, fauna, traditions, music, and art. Unearth the four distinct periods of economic development that shaped Bermuda’s success, and witness how our rich past builds a promising future.

Understanding Hospitality and Tourism in Bermuda

Explore Bermuda’s captivating hospitality and tourism industry, from its intriguing origins to its modern evolution. Discover the strategies that have established Bermuda as a premier tourist destination, shaped by our vibrant local culture, creating unforgettable experiences for all. Gain valuable insights from industry veterans in this unique course.

Introduction to Diversity Equity and Inclusion in Hospitality and Tourism

Embark on a transformative journey, exploring dynamic challenges within hospitality and tourism. Uncover intricacies faced by professionals and travelers in diverse settings. Discover the profound significance of fostering an inclusive culture that empowers everyone to thrive. Equip yourself with vital tools to become a driving force in promoting diversity, equity, and inclusion (DE&I) in the sector. Let’s unite and co-create a welcoming space, making a lasting impact on the world of hospitality and tourism.

Introduction to Sustainability in Hospitality and Tourism

Discover the importance of sustainable practices in Bermuda’s hospitality and tourism industry. This carefully curated course, approved by sustainability experts, provides up-to-date and impactful information. Explore initiatives preserving our natural wonders and cultural heritage, benefiting local communities and creating inclusive tourism experiences. Learn how you, as a professional or consumer, can contribute to sustainable tourism. Let’s shape a brighter future for Bermuda’s tourism industry while leaving a positive footprint on our beloved island. Join us now!

Excellence in Service: Elevating Bermuda Together!

Elevate your customer service skills with our advanced program, surpassing the basics. Discover how exceptional service directly impacts Bermuda’s tourism revenue and reputation. Master the art of creating unforgettable experiences by meeting consumers’ emotional needs. Join a community of service champions dedicated to exceeding expectations in Bermuda’s hospitality and tourism industry, delivering an exceptional customer service experience.

Additional info

City & Guilds Assured Recognition

The Bermuda Tourism Authority has achieved City & Guilds Assured quality mark for the AnchorBDA Programme.

What does this mean?

A City & Guilds Assured programme offers external validation from a trusted global brand, providing a mark of learning quality and credibility.
An ‘Assured’ status is only awarded to programmes that meet City & Guilds strict benchmark standards, demonstrating commitment to quality training.
On successful completion of the programme, candidates will receive a certificate and a co-branded digital credential/badge to showcase they have acquired the knowledge and skills essential to working Bermuda’s hospitality and tourism industry.