About us

BTA+ is an online learning platform by the Bermuda Tourism Authority delivering industry-focused training and courses, empowering individuals and businesses to enhance Bermuda’s tourism reputation and cultivate a skilled workforce.

Our Story

BTA+ emerged as a pioneering initiative by the Bermuda Tourism Authority, fundamental to our National Tourism Plan and the Tourism Act. It is designed to bridge skill gaps and elevate standards in our island’s tourism industry. By combining interactive online learning with valuable real-world insights, we empower individuals and businesses to drive Bermuda’s reputation as a world-class destination. Our vision is to be a cutting-edge learning space that aids individuals and businesses in their crusade to provide exceptional experiences for visitors and residents alike.

What We Offer

Through a diverse catalog of courses—from frontline hospitality to leadership essentials—BTA+ provides industry-focused education tailored to Bermuda’s unique tourism landscape. Our platform fosters collaboration, encourages innovation, and ignites passion in learners, ensuring a knowledgeable, future-ready workforce.

Our Purpose

Our main objective is to provide comprehensive tourism and hospitality education and training. We focus on:

  • Attracting Potential Talent: Collaborating with stakeholders to showcase training opportunities and career paths in tourism and hospitality.
  • Producing Well-Rounded Ambassadors: Creating industry standards by Bermudians for Bermudians to nurture our unique identity.
  • Developing People Capabilities: Offering skill-based training and knowledge-based education to support a growing industry workforce.

Our Leaders

Meet the visionary leaders driving BTA+, whose expertise and dedication are shaping the future of Bermuda’s tourism and hospitality education.

Tracy Berkeley

CEO

The launch of our BTA+ learning management system is an important move forward for our evolving industry. This project has been a priority for our organisation, and I am delighted to see it come to fruition at a critical time for tourism’s rebirth. The programme will transform the way we deliver training, in an effort to enhance service standards within the sector.

Our team has implemented an e-learning platform for participants to upskill anytime, anywhere. They have created training modules that are engaging and provide practical guidance for those looking to accelerate the trajectory of their career.

Jakai Franks

VP of Operations

Over these last years, work-life culture has evolved and as an organisation we have responded by supporting our stakeholders with relevant, accessible education that fits the new paradigm.

Our industry benefits from a workforce that is equipped with relevant and up-to-date/practical knowledge and skills and we are proud to deliver a user-friendly learning tool to upskill the tourism workforce. An educated, skilled workforce will translate into confident, empowered individuals who can provide memorable experiences for the island’s visitors.

Davida O'Brien

Tourism Standards and Training Manager

Welcome to BTA+, a learning tool created to close the gap for workers in the hospitality and tourism industry. Our goal is to meet the evolving needs of the twenty-first-century learner by building a user-friendly platform with educational content. Through this, we aim to elevate the skills and knowledge base of working students at various levels in their hospitality and tourism career journey with our extensive library of classes.

The Bermuda Tourism Authority’s Standards and Training team is committed to the continued success of learners like you – providing the resources, industry insights and accreditations that will help propel your hospitality and tourism career forward.

Our Values

Collaboration

Collaboration is the act of working together to achieve a shared goal. BTA+ believes that working collaboratively is our island’s greatest strength as together we can rejuvenate our tourism and hospitality industry through engaging and informative education.

Passion

Passion is the act of putting more energy into something than is required due to your ambition that is materialized into action. BTA+ is passionate about providing a high-quality, learning management platform to residents to ignite their passion for their island’s industry thus driving their direction, purpose, and creativity.

Innovation

Innovation is the act of creating a new idea, method, or device or approaching existing products, processes, and ideas in a new way. BTA+ values out of the box thinking which fosters the development of innovation thus creating opportunities for the islands industry to evolve and be competitive in the global market.

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